Social Media Marketing (RED)
We help you to grow and succeed by reaching out to Chinese consumers in Australia market with Chinese social media APP (RED).
RED (Xiaohongshu)
Connect with your Australia based Chinese consumers on RED
RED (Xiaohongshu) is a Chinese social media and e-commerce platform. It has been described as an “Instagram-meets-Pinterest-meets-Amazon” platform where anyone can share their lifestyles and stories about the products they use through pictures or short videos.
The words seeding, growing and weeding best describe the process of how users interact with RED.
RED User Experience
A person is “seeding” when he/she recommends and shares a product which makes you fall in love with it in an instance. You feel — “I like it”.
Seeding
Of course, making a purchase decision depending only on 1 post might not be enough. Thus, you continue to read related feeds under that certain post to explore others’ comments. Sometimes you will find that the product may not be the best fit for you, while sometimes your desire of having the product will gradually “grow” because of its high reputation, and finally, you tell yourself — “I want it”.
Growing
After the time of “growing”, you eventually buy the product on through the app, which is coined “weeding”. Maybe the result is not as good as your expectation, or maybe it is, at least you have “weeded” the excitement for this product. If you are satisfied with the product, you can become a “seeder” yourself by sharing your experience of the product on Xiaohongshu.
Weeding
Red influencers are the most effective way to drive traffic and convert sales. Brands should also consider launching their own store or Mini Program to drive e-commerce sales and/or loyalty programs
RED Influencers
RED E-Commerce Mall
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.